The math behind the story

Adsense is an advertising engine that is flawless; it is you who has to put all it’s aspects to use.
I will not stay on the benefits of free to use, easy to setup, great support and the likes, I will try to talk about the elements that you must take advantage to make the most of it.

TRAFFIC
The first and most crucial bit in this story is website traffic. It is not easy and not many people will succeed in achieving about xxxx visits a day for their website. It is only natural that it’s always a percentage of that xxxx who will actually click on the ad, so numbers increase in that sense. It will take an incredible amount of work, or an extremely fresh idea to gain those figures in traffic. We will get to that later on.

RELEVANCE
Second thing is that the add needs to be something the visitor is interested in. Google achieves that the moment the visitor enters your website, you don’t need to pick something relevant, it has already been done when adsense read through your content and brought in the appropriate ads for you!
In some cases there is an unavoidable downfall to that which I will explain by referring to my story again. We did have a broad audience and a vast traffic. But what sort of ads were we getting? The Anime and Manga industry is big, but the product itself is not that expensive, therefore the ads benefit behind it will follow the same pattern. Bottom line is you can’t expect to earn big $$ by advertising lollypops to XXX amount of people when you could be advertising, say cars to the same XXX amount of people. But facts: this is not adsense’s problem, it has already maximized your chances visitors click on the ads for you by making them most relevant to your website.

VARIETY / CHANGE
I will stand again on the fact that the website I was dealing with had a solid structure, fixed text and had no new content from the day it was first made. The changes would be that new links would be made for new episode releases from our group. That causes a consistency on the adds adsense brings in and most probably you soon run out of visitor – add chance to click, people already saw that yesterday, may or may not have clicked it. If it doesn’t change, you are going nowhere. Guess what has to be done here!